Chinese Internet users use their own social media platforms in China, such as Tencent Wechat (the main messenger and social network in China), Weibo (an analogue of Facebook and Twitter in China), Youku & Tudou (an analogue of YouTube in China), Xiaohongshu (also known as the Red Book, a social platform for sharing content where users can post photos of products with reviews and tips for other users), DouYin (Chinese version of Tik Tok, a platform for sharing short videos) and much more.