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Search engine optimisation
Baidu SEO (Search Engine Optimization) is a long-term strategy thanks to which you will get permanent benefits:
increase your popularity on Baidu, get high-quality traffic to your Chinese website and get conversion in the Chinese market.
increase your popularity on Baidu, get high-quality traffic to your Chinese website and get conversion in the Chinese market.
Chinese Search Engine Optimisation:
Although Baidu is learning from Google, compared to Google SEO, Baidu SEO has several different tactics because Chinese Internet users have their own unique behavior. Our Baidu SEO service will focus on your target audience to provide you with an individual strategy for your business, which will allow you to achieve long-term success in Chinese SEO and increase the profitability of your business.
We will study your needs and the needs of your target audience in China, consider current analytics, if available, conduct a study of competitors, set the project time frame and develop an individual Baidu SEO strategic plan for you.
We will study your needs and the needs of your target audience in China, consider current analytics, if available, conduct a study of competitors, set the project time frame and develop an individual Baidu SEO strategic plan for you.
Basic analysis
> Initial check of your site
> Competitor analysis
> Prescribing TDK in accordance with the requirements of Baidu
> Checking links, analysis of the site
> Check broken and friendly links
> Keyword selection to improve search results
Main work
> Linking to the web development platform and monitoring platform, website code is adjusted in accordance with Baidu standards
> Optimization html, js
> Keyword density analysis
> Placement and configuration of internal links
Configure external links
> Saving article topics according to keywords
> Setting up linked external links
> Promotion on forums and through native advertising
Ranking analysis
> Continuous service
> Keyword ranking analysis every day
> Analysis of ranking of competitors by keywords and adjustment of optimization direction
Performance tracking, сontinuous reporting, and improvement
We use Baidu Tongji (Analytics), a powerful tracking system, to analyze the most up-to-date and reliable data so that we can understand trends and take action to continually improve performance.
Based on performance tracking, we will provide you with individual weekly / monthly reports, including information about total website traffic and website trends, landing page statistics, target keyword rankings, Baidu integrated marketing performance, target audience engagement in China, etc.
from 100 EUR
E-mail marketing
It takes time for e-mail marketing in China to gain momentum, even with less attention to privacy laws and data protection. While e-mail marketing from Business To Business (B2B) has high bounce rates (the number of visitors who visit the website and then leave instead of staying on the site), e-mail marketing from Business To Customer ( B2C) goes uphill.
The email delivery rate is about 30%, and the bounce rate is about 2-3%, depending on the industry and type of market.
In addition, there is a possibility that e-mail marketing does not even fall into the spam folder.
The email delivery rate is about 30%, and the bounce rate is about 2-3%, depending on the industry and type of market.
In addition, there is a possibility that e-mail marketing does not even fall into the spam folder.
One of the best things you can do by starting an email marketing campaign is to use the services of your local Internet service provider. This is because Chinese Internet service providers have their own anti-spam tools and can better guide you in navigating the formatting and structuring of emails.
The general formatting rules that most of them follow are to strike a balance between text and images, as well as the right links and headers (depending on what your letter is about).
In addition, there are a lot of spam words, which causes a high bounce rate in marketing e-mail campaigns or getting letters in the spam folder. To avoid this, check with your local Internet service provider for the correct list of spam words in China. Spam filtering systems known as false positives, also prevent email delivery.
The general formatting rules that most of them follow are to strike a balance between text and images, as well as the right links and headers (depending on what your letter is about).
In addition, there are a lot of spam words, which causes a high bounce rate in marketing e-mail campaigns or getting letters in the spam folder. To avoid this, check with your local Internet service provider for the correct list of spam words in China. Spam filtering systems known as false positives, also prevent email delivery.
Find a Local Internet Service Provider (ISP)
80% of China's Internet traffic comes from mobile phones, so your website and email template must be adapted for mobile devices.
Adaptation for mobile devices
According to the Email Law, the character code in the subject line of the email must be GB2312 or UTF-8 according to your registered Internet name. These are key official character sets registered in China and are used for simplified Chinese characters. This is necessary in order to avoid a low percentage of openness and to prevent the appearance of "meaningless" characters in the subject line or the name of the sender.
> The law requires that the recipient give permission to be added to the mailing list.
> For promotional emails, it's important to include the word "advertisement" in the subject of the email in English or Chinese.
> Failure to comply with laws may result in the IP address or domain being blocked indefinitely, making the site inaccessible in China
> The law requires that the recipient give permission to be added to the mailing list.
> For promotional emails, it's important to include the word "advertisement" in the subject of the email in English or Chinese.
> Failure to comply with laws may result in the IP address or domain being blocked indefinitely, making the site inaccessible in China
Email Law Compliance
E-commerce
In fact, Chinese consumers spend an average of 1.5 hours a day searching for information on the Internet, which suggests that they usually interact through digital platforms. This means that in the era of digital marketing, online platforms and online payments, online shopping has become an excellent tool for success for many brands.
Tell us about your project, your goals in China, as well as your budget, and we will create an individual strategy that will meet your needs. We will tell you which store it is possible to open for your brand and taking into account your budget, and we will tell you in which direction you should follow in order to achieve your goals in China.
Taobao - This is the largest e-commerce platform in China owned by Alibaba Group. Taobao mainly represents domestic brands for the domestic market.
Opening a store on Taobao is only possible for a company registered in China.
Tmall - offers premium products unlike Taobao. At Tmall, consumers can find well-known brands and even international goods shipped directly from Hong Kong, Europe, Australia or the United States.
China online trading platforms
JD.com - is China's second largest B2C e-commerce market (after Taobao, which includes Tmall). While Taobao and Tmall are open platforms that allow anyone (at least in China) to open a store and start selling, JD.com is more focused on direct sales. Thus, JD.com operates more like a traditional online store.
Xiaohongshu - This is not just an e-commerce platform like Tmall and JD, but rather a lifestyle community with a separate section dedicated to branded stores.
The site mainly attracts young women aged 18-35 who are looking
for reviews about the products they are interested in.
for reviews about the products they are interested in.
Weidian - is a third-party CMS that works great with the built-in WeChat browser. Weidian is often used by individuals or small businesses selling everything from imported cosmetics to handmade items. Registration is free, but Weidian is currently not available for foreign companies, including Hong Kong.
To open a Weidian store, you need a business license and a bank account in mainland China.
To open a Weidian store, you need a business license and a bank account in mainland China.
Youzan - Unlike Weidian, which provides free registration, Youzan is paid. Packages start at 4800 yuan.
However, Youzan also requires a business license in mainland China and a bank account before the store can be opened.
However, Youzan also requires a business license in mainland China and a bank account before the store can be opened.
WeChat Store:
Interestingly, the WeChat Store is not hosted on the WeChat server,
but on independent websites accessed via the built-in Internet browser in WeChat.
but on independent websites accessed via the built-in Internet browser in WeChat.
Taobao - This is the largest e-commerce platform
in China owned by Alibaba Group. Taobao mainly represents domestic brands for the domestic market.
in China owned by Alibaba Group. Taobao mainly represents domestic brands for the domestic market.
Opening a store on Taobao is only possible
for a company registered in China.
for a company registered in China.
Tmall - offers premium products unlike Taobao. At Tmall, consumers can find well-known brands and even international goods shipped directly from Hong Kong, Europe, Australia or the United States.
Tmall, with its Tmall Global platform, is far more open to overseas and Hong Kong companies than Taobao, which is purely domestic.
China online trading platforms
JD.com - is China's second largest B2C
e-commerce market (after Taobao, which includes Tmall). While Taobao and Tmall are open platforms that allow anyone (at least in China) to open a store and start selling, JD.com is more focused on direct sales. Thus, JD.com operates more like a traditional online store.
e-commerce market (after Taobao, which includes Tmall). While Taobao and Tmall are open platforms that allow anyone (at least in China) to open a store and start selling, JD.com is more focused on direct sales. Thus, JD.com operates more like a traditional online store.
JD Worldwide is a program that allows foreign companies and brands to sell directly to the Chinese market using their JD.com trading platform.
Xiaohongshu - This is not just an e-commerce platform like Tmall and JD, but rather a lifestyle community with a separate section dedicated to branded stores
The site mainly attracts young women aged 18-35 who are looking for reviews about the products they are interested in.
Weidian - is a third-party CMS that works great with the built-in WeChat browser. Weidian is often used by individuals or small businesses selling everything from imported cosmetics to handmade items. Registration is free, but Weidian is currently not available for foreign companies, including Hong Kong.
To open a Weidian store, you need a business license and a bank account in mainland China.
To open a Weidian store, you need a business license and a bank account in mainland China.
Youzan - Unlike Weidian, which provides free registration, Youzan is paid. Packages start at 4800 yuan.
However, Youzan also requires a business license in mainland China and a bank account before the store can be opened.
WeChat Store:
Interestingly, the WeChat Store is not hosted on the WeChat server, but on independent websites accessed via the built-in Internet browser in WeChat.