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PR
Creating a conspicuous brand presence has never been an easy task. Often, in order for a brand to start discussing, it requires active marketing and PR campaigns.
When entering the Chinese market, an effective strategy is needed, encompassing both marketing and public relations. Marketing focuses on influencing consumer behavior, while public relations are aimed at creating a positive brand image, which affects consumer perception.
When entering the Chinese market, an effective strategy is needed, encompassing both marketing and public relations. Marketing focuses on influencing consumer behavior, while public relations are aimed at creating a positive brand image, which affects consumer perception.
How PR works in China
Coverage in major media and news portals helps companies get their message across to the target audience, thereby raising awareness and recognition among the target audience. If your articles or press releases are featured on popular news sites such as iFeng.com in China, which is visited by more than 3.74 billion people a month, your company can be shown to a wide audience in different regions. This will help increase sales, open partnership opportunities and much more.
Public relations are generally more cost-effective than advertising. Compared to advertising, which is more effective in a certain period of time, the effect of placement in the media can be very long. Leads can be generated a long time after the publication of multimedia content, as people find it on the Internet during a search.
Many Chinese media organizations, such as Sina News and People's Daily, have official social media accounts such as Weibo and WeChat to further spread their news.
Given the large number of Internet users in China, it is not surprising that online news sources have become the main source of information for the public. Most people, especially the younger generation, read news online, rather than buy newspapers.
Online PR in China