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Branding & localization
Branding can help you localize your brand in China. First of all, pay attention to the localization of the brand name, the Chinese attach great importance to the names. Creating a Chinese brand name can affect your online and offline presence in China.
We can help you convert your name to meet the requirements of the Chinese market. We will consider the best version of the Chinese translation, select the colors and logo.
Naming
The next step in brand localization is to create a Chinese version of your company's website. A website designed specifically for the Chinese consumer will build trust in your brand as consumers search for products on Baidu or e-commerce platforms. Below are some methods you should consider when starting a website in China.
Site Localization
Launching a Chinese website takes a lot more effort than just cloning the original website. This is more than just a translation, so it's important to start with a clear marketing strategy. Chinese consumers are very different from Western ones, and your website must show this in order to succeed in the market.
Targeting your audience
Chinese consumers are looking for a website with a lot of information, in contrast to the minimalistic Western design. Design and content should be relevant and consistent. This is one of the most effective ways to reach your target audience and increase brand loyalty.
Language and translation
Chinese consumers are looking for a website with a lot of information, in contrast to the minimalistic Western design. Design and content should be relevant and consistent. This is one of the most effective ways to reach your target audience and increase brand loyalty.
Design and content
Online promotion
Chinese media buying is a good marketing tool for brand promotion in China. You can easily increase the visibility of your brand in China with it.
We provide the most effective Chinese advertising platforms and carry out online media buying, including RTB (purchasing online advertising through auctions), programming ad impressions, retargeting (showing ads only to interested users), create video content and use many other online promotion tools.
We provide the most effective Chinese advertising platforms and carry out online media buying, including RTB (purchasing online advertising through auctions), programming ad impressions, retargeting (showing ads only to interested users), create video content and use many other online promotion tools.
Placing addresses of offices / stores, etc. on Baidu maps
Placing on Baidu Cards
> Banner advertising marked "Advertising" with company contact details
> Answers to questions to create image and increase recognition
> Answers to questions to create image and increase recognition
Advertising on Q&A websites
> Placement of banner advertising
> Preparation and publication of company videos
> Preparation and publication of company videos
Video clips and banner ads
Publication of a company article at Baidu Baike
Publication of a company article
Registration in the contextual advertising system
and setting up an advertising campaign
and setting up an advertising campaign
Baidu PPC
> Creating an account in Baidu Wenku
> Publishing documents with keywords for indexing in Baidu
> Publishing documents with keywords for indexing in Baidu
Publishing native advertising
Online promotion services (推广)
Placing on Baidu Maps
Placing addresses of offices / stores, etc.
on Baidu maps
on Baidu maps
Advertising on Q&A websites
(Baidu Zhidao, Zhihu, iask.com)
(Baidu Zhidao, Zhihu, iask.com)
> Banner advertising marked "Advertising" (广告) with company contact details
> Answers to questions to create a company image and increase recognition
> Answers to questions to create a company image and increase recognition
Video clips and banner ads
in Baidu Shipin, Youku, etc.
in Baidu Shipin, Youku, etc.
> Placement of banner advertising
> Preparation and publication of company videos
> Preparation and publication of company videos
Banner advertising official
WeChat account
WeChat account
Advertising on WeChat with an appeal to subscribe to the company's official WeChat account
Advertising on WeChat News Feed
Publication of a company
article at Baidu Baike
article at Baidu Baike
Publish full company information
at Baidu Baike to create a positive image
at Baidu Baike to create a positive image
Placement of articles
and banner ads on news portals
and banner ads on news portals
Selection of news portals for posting SEO articles, press releases or banner ad purchases
Baidu PPC
Registration in the contextual advertising
system and setting up an advertising campaign
system and setting up an advertising campaign
Publishing native advertising
in Baidu Wenku (百度文库)
in Baidu Wenku (百度文库)
> Creating an account in Baidu Wenku
> Publishing documents with keywords for indexing in Baidu
> Publishing documents with keywords for indexing in Baidu
WeChat Ads (WeChat Moments)