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SOCIAL MEDIA MARKETING IN CHINA

Unfortunately, China has blocked key platforms for promoting your products and services, such as Facebook and Twitter. Chinese Internet users use their own social media platforms in China, such as Tencent Wechat (the main messenger and social network in China), Weibo (an analogue of Facebook and Twitter in China), Youku & Tudou (an analogue of YouTube in China), Xiaohongshu (also known as the Red Book, a social platform for sharing content where users can post photos of products with reviews and tips for other users), DouYin (Chinese version of Tik Tok, a platform for sharing short videos) and much more.
Social Media Marketing (SMM) in China has become a popular tool for most online marketing campaigns.
Our SMM service allows your business to communicate with your Chinese audience with the maximum adaptation to Chinese culture. An effective social media marketing campaign develops relationships between you and your customers, attracting them directly to the promotion of your products or services.
SOCIAL MEDIA MARKETING IN CHINA
Unfortunately, China has blocked key platforms for promoting your products and services, such as Facebook and Twitter. Chinese Internet users use their own social media platforms in China, such as Tencent Wechat (the main messenger and social network in China), Weibo (an analogue of Facebook and Twitter in China), Youku & Tudou (an analogue of YouTube in China), Xiaohongshu (also known as the Red Book, a social platform for sharing content where users can post photos of products with reviews and tips for other users), DouYin (Chinese version of Tik Tok, a platform for sharing short videos) and much more.
Social Media Marketing (SMM) in China has become a popular tool for most online marketing campaigns.
Our SMM service allows your business to communicate with your Chinese audience with the maximum adaptation to Chinese culture. An effective social media marketing campaign develops relationships between you and your customers, attracting them directly to the promotion of your products or services.

Классическое маркетинговое исследование может включать: размер рынка; технологические тренды; нормативно-правовая база; конкурентная среда; структура и каналы рынка и перспективы развития рынка.

Advantages of social media marketing in China:

Increase brand awareness and reputation of your company
Building subscribers' trust in your company
Drive traffic to your site
Conversion generation and sales increase
Improving customer service and brand loyalty
Increase brand awareness and reputation of your company
Building subscribers' trust
in your company
Drive traffic to your site
Conversion generation and sales increase
Improving customer service and brand loyalty
Advantages
of social media marketing in China:
WeChat - China's most popular app for messaging
with a monthly user base of more than 1 billion people.
WeChat is owned by Tencent, one of Asia's largest IT companies. Although WeChat was originally a messenger, now it has turned into an application where you can do anything from online payment to booking flights.
Weibo - is a popular social network in China,
analogue of Twitter, with the possibility of publishing large articles.
A Weibo for Business account will allow you to improve brand awareness, attract new traffic to your website, and increase conversion through targeted advertising, which is effective channel of communication with the audience.
The main social networks of China
WeChat - China's most popular app for messaging with a monthly user base of more than 1 billion people.
WeChat is owned by Tencent, one of Asia's largest IT companies. Although WeChat was originally a messenger, now it has turned into an application where you can do anything from online payment to booking flights.
The main social networks of China
Weibo - is a popular social network in China, analogue of Twitter, with the possibility of publishing large articles.
A Weibo for Business account will allow you to improve brand awareness, attract new traffic to your website, and increase conversion through targeted advertising, which is effective channel of communication with the audience.
Account setup and design
Copywriting Articles
Cover design
Publication of company information, company news
Brand development strategy planning
Fast interaction with subscribers
WeChat and Weibo Account Management
Account setup
and design
Copywriting Articles
Cover design
Publication of company information, company news
Brand development strategy planning
Fast interaction
with subscribers
WeChat and Weibo
Account Management
Types of WeChat Accounts
Subscription account
订阅号
1 post / day
Post Frequency
in the Subscription accounts
Location in WeChat
No
Push-notifications
Suitable for companies that publish a lot of content for advertising purposes.
For what companies
Only for companies
registered in China
Where should the company be registered
Service account
服务号
4 posts / month
In the general chat list
Yes
Suitable for companies offering services through WeChat, as this type of account has the ability to accept payments (this requires verification of the account)
For companies registered
in China and abroad
Types of WeChat Accounts
Subscription account
订阅号
1 post / day
Post Frequency
in the Subscription accounts
Location in WeChat
No
Push-notifications
Suitable for companies that publish a lot of content for advertising purposes.
For what companies
Only for companies registered in China
Where should the company be registered
Сервисный аккаунт
(Service account, 服务号)
4 поста / месяц
В общем списке чатов
Да
Подходит для компаний, предлагающих услуги через WeChat, т.к. у такого типа аккаунта есть возможность приема платежей (для этого необходима верификация аккаунта)
Для компаний, зарегистрированных
в Китае и зарубежом
Service account
服务号
4 posts / month
Post Frequency
In the general chat list
Location in WeChat
Yes
Push-notifications
Suitable for companies offering services through WeChat, as this type of account has the ability to accept payments (this requires verification of the account)
For what companies
For companies registered
in China and abroad
Where should the company be registered
Business License (营业执照)
Organisation Code Assignment Certificate (组织机构代码证)
Fixed telephone number of a company in China (a test call from Tencent can be received)
PRC citizen ID and mobile phone number with WeChat payment account associated with his / her bank card
Access to the company's Chinese bank account, including account number, bank name and bank address
Documents required for registration and verification of WeChat account
Business License (营业执照)
Organization Code Assignment Certificate
(组织机构代码证)
Fixed telephone number of a company in China
(a test call from Tencent can be received)
PRC citizen ID and mobile phone number with WeChat payment account associated with his / her bank card
Access to the company's Chinese bank account,
including account number, bank name and bank address
Documents required for registration
and verification of WeChat account
Бизнес-лицензия - это свидетельство, выданное торгово-промышленному предприятию или индивидуальному предпринимателю органом промышленного и коммерческого управления для осуществления определенной производственной и эксплуатационной деятельности. Единый формат лицензии регламентируется Государственным административным управлением промышленности и торговли (国家工商行政管理局)


Сертификат о присвоении кода организации - паспорт для различных организаций в социально-экономической деятельности. Код организации - уникальный кодовый знак органов, предприятий, учреждений, общественных организаций и частных некоммерческих организаций, зарегистрированных в соответствии с законодательством Китайской Народной Республики.


Choose an appropriate account type
Start registration at WeChat
official website
Choose region
Fill in company details
Steps for registration
and verification WeChat account
Specify an e-mail to receive
a confirmation letter with a code
Choose an account verification method
(WeChat verification 微信认证)
Choose an appropriate account type
Start registration
at WeChat official website
Choose region
Fill in company details
Steps for registration
and verification WeChat account
Specify an e-mail to receive
a confirmation letter with a code
Choose an account verification method
(WeChat verification 微信认证)
Annual Verification Fee:
99$
for chinese companies
for foreign companies
Registration and verification period: 2-4 weeks
The cost of registering and verifying a WeChat account
One-time registration fee:
Annual Verification Fee:
99$
for chinese companies
for foreign companies
Registration and verification period: 2-4 weeks
The cost of registering
and verifying a WeChat account
One-time registration fee:
99$

Steps for registration and verification Weibo account
Start registration at Weibo official website
Fill in the registration fields
Get a confirmation letter with a code
Verify account
Steps for registration
and verification Weibo account
Start registration at Weibo official website
Fill in the registration fields
Get a confirmation letter with a code
Verify account
Steps for verification Weibo account
Company information (company name, registered address, director name, company registration number, zip code and date of registration)
Business License (营业执照)
Verification period 5 working days
Verification fees for a foreign company vary
from $ 800 to $ 1,200 depending on the country.
Certificate of incorporation translated into Chinese
A letter of application and the seal of the company
and the signature of the legal representative
Application form
Website link
Contact details of the account manager
Verification period 3 working days
Account Verification for a Chinese company
Account verification for a foreign company
Steps for verification Weibo account
Company information (company name, registered address, director name, company registration number, zip code and date of registration)
Business License (营业执照)
Verification period 5 working days
Verification fees for a foreign company vary from $800 to $1,200 depending
on the country.
Certificate of incorporation
translated into Chinese
A letter of application and the seal of the company and the signature of the legal representative
Application form
Website link
Contact details
of the account manager
Verification period 3 working days
Account Verification for a Chinese company
Account verification for a foreign company
The cost of registering and verifying a Weibo account
One-time registration fee:
Other social networks of China
YouKu (优酷)
Youku is often called Chinese Youtube. Yes, this is a video hosting service.
In China, Youku is one of the most important online video platforms.
Xiaohongshu (小红书)
Xiaohongshu offers a "safe space" for like-minded people,
so they can leave feedback and share their shopping experiences.
DouYin (抖音)
DouYin is a platform designed to create short videos.
DouYin is the same as TikTok, only for the Chinese market.
Other social networks
YouKu (优酷)
Youku is often called Chinese Youtube. Yes, this is a video hosting service.
In China, Youku is one of the most important online video platforms.
Xiaohongshu (小红书)
Xiaohongshu offers
a "safe space" for like-minded people, so they can leave feedback and share their shopping experiences.
DouYin (抖音)
DouYin is a platform designed to create short videos.

DouYin is the same as TikTok, only for the Chinese market.
Our services:
We will help you with the development of your Chinese social media strategy and the management of your social media accounts in China.
Creating a social media strategy in China: platform selection, objective analysis and content plan.
1.
Registration and setup of social networks in China:
official WeChat account, official Weibo account, Youku channel, etc.
2.
Creating posts in Chinese.
3.
Chinese subtitles for your video or creating Chinese videos by our professional partners.
4.
Interaction with subscribers.
5.
Monthly consultations and reports.
6.
Our services:
We will help you with the development of your Chinese social media strategy and the management of your social media accounts in China.
Creating a social media strategy in China: platform selection, objective analysis and content plan.
1.
Registration and setup of social networks in China: official WeChat account, official Weibo account, Youku channel, etc.
2.
Creating posts in Chinese.
3.
Chinese subtitles for your video or creating Chinese videos by our professional partners.
4.
Interaction with subscribers.
5.
Monthly consultations
and reports.
6.