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E-MAIL MARKETING IN CHINA

It takes time for e-mail marketing in China to gain momentum, even with less attention to privacy laws and data protection. While e-mail marketing from Business To Business (B2B) has high bounce rates (the number of visitors who visit the website and then leave instead of staying on the site), e-mail marketing from Business To Customer ( B2C) goes uphill.

The email delivery rate is about 30%, and the bounce rate is about 2-3%, depending on the industry and type of market.
In addition, there is a possibility that e-mail marketing does not even fall into the spam folder.
E-MAIL MARKETING IN CHINA
It takes time for e-mail marketing in China to gain momentum, even with less attention to privacy laws and data protection. While e-mail marketing from Business To Business (B2B) has high bounce rates (the number of visitors who visit the website and then leave instead of staying on the site), e-mail marketing from Business To Customer ( B2C) goes uphill.

The email delivery rate is about 30%, and the bounce rate is about 2-3%, depending on the industry and type of market.
In addition, there is a possibility that e-mail marketing does not even fall into the spam folder.
Principles for setting up email marketing
Find a Local Internet Service Provider (ISP)
One of the best things you can do by starting an email marketing campaign is to use the services of your local Internet service provider. This is because Chinese Internet service providers have their own anti-spam tools and can better guide you in navigating the formatting and structuring of emails.


The general formatting rules that most of them follow are to strike a balance between text and images, as well as the right links and headers (depending on what your letter is about).


In addition, there are a lot of spam words, which causes a high bounce rate in marketing e-mail campaigns or getting letters in the spam folder. To avoid this, check with your local Internet service provider for the correct list of spam words in China. Spam filtering systems known as false positives, also prevent email delivery.
Adaptation for mobile devices
80% of China's Internet traffic comes from mobile phones, so your website and email template
must be adapted for mobile devices.
Email Law Compliance
According to the Email Law, the character code in the subject line of the email must be GB2312 or UTF-8 according to your registered Internet name. These are key official character sets registered in China and are used for simplified Chinese characters. This is necessary in order to avoid a low percentage of openness and to prevent the appearance of "meaningless" characters in the subject line or the name of the sender.


> The law requires that the recipient give permission to be added to the mailing list.

> For promotional emails, it's important to include the word "advertisement" in the subject of the email in English or Chinese.

> Failure to comply with laws may result in the IP address or domain being blocked indefinitely, making the site inaccessible in China.


Principles for setting
up email marketing
Find a Local Internet
Service Provider (ISP)
One of the best things you can do by starting an email marketing campaign is to use the services of your local Internet service provider. This is because Chinese Internet service providers have their own anti-spam tools and can better guide you in navigating the formatting and structuring of emails.


The general formatting rules that most of them follow are to strike a balance between text and images, as well as the right links and headers (depending on what your letter is about).


In addition, there are a lot of spam words, which causes a high bounce rate in marketing e-mail campaigns or getting letters in the spam folder. To avoid this, check with your local Internet service provider for the correct list of spam words in China. Spam filtering systems known as false positives, also prevent email delivery.
Adaptation
for mobile devices
80% of China's Internet traffic comes from mobile phones, so your website and email template must be adapted for mobile devices.
Email Law
Compliance
According to the Email Law, the character code in the subject line of the email must be GB2312 or UTF-8 according to your registered Internet name. These are key official character sets registered in China and are used for simplified Chinese characters. This is necessary in order to avoid a low percentage of openness and to prevent the appearance of "meaningless" characters in the subject line or the name of the sender.

> The law requires that the recipient give permission to be added to the mailing list.

> For promotional emails, it's important to include the word "advertisement" in the subject of the email in English or Chinese.

> Failure to comply with laws may result in the IP address or domain being blocked indefinitely, making the site inaccessible in China.