Branding can help you localize your brand in China. First of all, pay attention to the localization of the brand name, the Chinese attach great importance to the names. Creating a Chinese brand name can affect your online and offline presence in China. We can help you convert your name to meet the requirements of the Chinese market. We will consider the best version of the Chinese translation, select the colors and logo.
The next step in brand localization is to create a Chinese version of your company's website. A website designed specifically for the Chinese consumer will build trust in your brand as consumers search for products on Baidu or e-commerce platforms. Below are some methods you should consider when starting a website in China.
Launching a Chinese website takes a lot more effort than just cloning the original website. This is more than just a translation, so it's important to start with a clear marketing strategy. Chinese consumers are very different from Western ones, and your website must show this in order to succeed in the market.
Your website's language should be Simplified Chinese for Mainland China. Many brands tend to engage a local team of language experts to translate their website for best results. If you want your brand message to remain intact and prevent unnecessary damage to the brand, invest in a team with knowledge of marketing and localization that can effectively convey your brand information to your local audience.
Chinese consumers are looking for a website with a lot of information, in contrast to the minimalistic Western design. Design and content should be relevant and consistent. This is one of the most effective ways to reach your target audience and increase brand loyalty.